Download here: http://gg.gg/oiega
*One trick that writers use to gauge the voice in a document is to read a manuscript aloud or to speak it into a tape recorder and then listen to how they sound. Create an Energetic Voice The vitality of a writer’s voice or persona often has a tremendous influence on readers’ responses.
*The fact is, you have the power to design how you and by extension, your professional brand, is seen by the world. You have both visual and written elements at your disposal to channel a new energy to the space you take up in the world, whether you’re an intrapreneur looking for career advancement or a self-employed designer wanting to show the world what you’re capable of.
*What Is A Brand Persona And Why Do I Need One Piece
*What Is A Brand Persona And Why Do I Need One Thing
*What Is A Brand Persona And Why Do I Need One Person
*What Is A Brand Persona And Why Do I Need One Day
In this article, we’ll go through the entire process of creating a persona. Step-by-step, we’ll be adding new sections until we reach our final destination – a production-ready, insightful persona. You’ll be able to use it as a reference for making personas of your own in the future!
In our previous articles, we’ve discussed personas a lot. So if you’re not sure what these personas are, why you want to use them, and what pitfalls you should avoid when creating them, definitely check these articles.
If you want to create a memorable brand, you need to give people a reason to remember you. While I’ve grown my personal brand considerably in recent years, I still like to reach out to contacts.
We’ll be using our UXPressia Personas Online tool for creating our persona. If you’ve never tried it before, this is a great opportunity for you to learn something new in an easy and fun way. Go ahead, get a free account, and learn how to create personas of your own while reading this guide!Research
Photo: https://chaione.com/wp-content/uploads/2014/07/user_interview1.jpg
Collecting information about your target audience is the first thing you must take care of when creating a persona. Otherwise, what exactly will you type in those sections?
There are many sources of user data and here are a few to get you started:
*Using whatever info that you already got at hand. You might have some ideas about your customers. Whether you have done some research in the past, or you just know something for sure.
*Making assumptions. If you’ve been working on a product for a while, you may have enough knowledge to make quite accurate assumptions about your users.
*Web analytics. This one is a goldmine of user data. Take the best of it.
*Conducting interviews with users. Nothing beats talking to a real person. Just make sure you use this technique along with other sources.
*Surveys
Read this article to learn how to gather user data.Segment Your Audience
It is important to keep in mind that a persona is a collective image of a segment of your target audience (TA). It cannot be the face of the entire TA. Nor can it be just one person. You need somewhat of a golden middle.
So how many personas do you need for your project? The answer is here.
For our guide, we’ll take one hypothetical persona and this persona will be UXPressia potential user.Set Demographic Info
Once you’ve done with collecting data and segmentation, it is finally time to start creating a persona. It is reasonable to start with the most basic info – demographics.
Authentic demographic data is critical to developing true empathy. Lucky us, UXPressia lets you generate names and photos for personas so you don’t have to rack your brain for a unique name or photo.
Inside this section, you should include the most basic things like name, photo, age, marital status, job, income, residence, and so on. You may have noticed a green stripe on the name tile that says ’Idealist’. In UXPressia we have this section to describe the type of personality and it’s a great way to know your personas.Describe Persona Background
Describing the background is our next stop. Here, the more is better is the rule of thumb. Write down everything you know about your personas background.
Remember that any tiny detail may lead you to a wonderful insight. On the other hand, avoid unnecessary information that may cause cluttering and confusion.Define Persona Goals
Defining persona goals is extremely important because it allows you to see how your goals align with the goals of your customers. Not to mention that if you can meet customers’ needs better.
We’ll say that John is looking for a tool that allows him to present his ideas to his clients and management easy and without hours wasted on drawing everything from the ground up.Motivations & Pain points
Finding what motivates and frustrates your customers is something you must include in personas. Once done, it will illuminate what you can do to win their hearts and loyalty.
In John’s case, his pain points may be that he doesn’t want to spend too much time learning the ropes of a tool. He also wants a balanced price/value ratio.
Speaking of his motivations, John is looking for some automation of his routine operations. Also, he’d love if he could store his works in one place so he can access them from any computer.Add Other Ingredients
At this point, we are pretty much done with creating a persona. But there’s still a lot of room for improvement. In UXPressia Personas Online Tool you can add loads of other sections to describe your persona in the most detailed way possible. Add skills, brands and influences, social networks and tech that your persona uses.
There’s so much fun your team can have when creating a persona. And the benefits are endless. Start creating your own persona with UXPressia. For free.
By the way, you can use a PDF version of our Persona cheat cards that contain a list of tips and insight-generating questions for you to learn how to create a user persona. Download them free now and use them for creating your top-notch customer personas!
And for slide lovers we got a summary of this post on slideshare:
Rate this post Call Us (646) 863-8282view detailsor schedule a callWhat Is Personal Branding:
When we talk about ’personal branding’ we are referring to establishing and promoting what you stand for. Yourpersonal brand is the unique combination of skills and experiences that make you you. Effective personal brandingwill differentiate you from other professionals in your field.A Brand Can Be Anything
We’re used to thinking about brands in relationship to companies and products - think McDonald’s or Apple. Butnowadays, anything can be a brand. Even as an individual, you have a personal brand.
So what is your personal brand? Whether you’re known for your snaps or you’re still using a typewriter, you havea brand that exists both on and offline.
Luckily, there are a lot of great tools and resources out there to help you with the personal branding process.Use them to leave the right impression on people who look you up online.
The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personalbrand online, then you are missing out on opportunities and letting others control your narrative.
At BrandYourself, we believe that personal branding should be accessible to everyone. That’s why we createdthis guide - to help you through the process of building your personal brand online.
While the specific circumstances and goals vary by individual, the overall concepts and process are still berelevant to everyone.Why Personal Branding Matters
When it comes to building a personal brand, some people dismiss the process as being too time consuming, or notthat important.
It’s true - you will have to devote time and energy into self branding properly. But the idea that building apersonal brand is not important is just false, and here’s why:People Are Googling You At Every Stage Of Your Career
Regardless of your age or professional stage, someone is screening you online. What they find can have majorimplications for your professional (and personal) well-being.
Just consider the numbers. According to CareerBuilder:
’More than half of employers won’t hire potential candidates without some sort of online presence today.’
Don’t lose out on an interview over something you can control - like your personal brand.
And if you’re not looking to get hired and think this doesn’t apply to you, think again. Especially if youown your own business or work as a freelancer:
’Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence.’
If you aren’t properly managing your online reputation, then you are actively losing out on business.
The average person now switches jobs every 2-3 years and 40% of the workforce will freelance by 2020. Thismeans that a strong personal brand is more important than ever before. In fact, the more successful you wantto be, the more important personal branding becomes.
According to a recent study from Weber Shandwick:
*Global executives attribute 45% of their company’s reputation to the reputation of their CEO. That’snearly half!
*Additionally, a CEO’s reputation plays an important role in attracting employees to a company (77%)as well as motivating them to stay (70%).
How a CEO interacts online is directly tied to the success and appeal of a company in a major way.Personal Branding Can Help You Take The Next Step
Numbers aside, the most important reason to focus on personal branding is to help yourself. Think ofthis as building an additional channel for growing your own successes.
Personal branding is a painless step in working towards your goals. Regardless of your industry orprofessional status, your personal brand has the power to make or break all kinds of opportunitiesfor advancement.
When building your brand starts to feel like a job, remember that it is an essential part ofcultivating your career. And keep in mind that the greatest investment of resources, time and effortwill likely come up front.
Building and optimizing new profiles, generating content about you and your work, identifying yourgoals, building a brand strategy - this can feel overwhelming. But once you’ve established a strongfoundation, you’ll have a roadmap to follow, which makes the whole process much more manageable.
Distinguish yourself from your competitors and take control of your personal brand with thefollowing approach.The Most Effective Process For Building A Personal Brand
We have established that personal branding is the process of presenting yourself as a marketablebrand. As you start to go through the stages of creating a personal brand, it’s easy to getoverwhelmed. But before you throw your laptop on the ground, take a deep breath.
Think of building your brand and personal branding as an ongoing process that can be broken downinto the digestible phases. You don’t have to go from an inactive Facebook user to a top influenceron Snapchat. This isn’t an overnight process, and the objectives and specifics look different foreveryone.
Below we’ve gathered the most important tips on how to build a personal brand with long-termsuccess in mind. This entire personal branding process can be broken down into 3 pillars:
*Pillar 1: Building a basic brand
*Pillar 2: Building credibility & an audience
*Pillar 3: Targeting OpportunitiesPillar 1: Building a Basic Brand: Looking the part
Build an online presence that reinforces your qualifications. When someone looks you up online,they need to see a strong presence with fresh content in your area of expertise. In order tolook the part, you will need to:
*Audit your search results
*Clean up any content that doesn’t fit your desired image
*Define yourself and your personal brand
*Build an online presence that reflects your brand and expertise
*Follow a personal branding strategy and stick to timelinesAudit Your Search Results
Before you start building a personal brand, you first need to know where you stand in searchresults. Google yourself so you know what others see when they look you up. Is an article froma high school play you were in 12 years ago your first result followed by your aunt’s travelblog from 2002? While these aren’t terrible results, they aren’t relevant, and could be hurtingyou.
Don’t worry about what you find. While some results may cause a knee-jerk reaction, keep looking.You have to know everything that you’re dealing with before you can come up with an effectivepersonal branding strategy. Identify what search results or online content attached to you candamage your reputation.
If you’re worried about how long this will take, sign up for our DIY tool. Our software willinstantly scan your search results for potentially damaging information.What Is A Brand Persona And Why Do I Need One PieceClean Up Risky Search Results & Social Media Posts
Once you know what kinds of search results are closely attached to your name, you can takesteps to remove them. Start with the easy wins. That means posts, images, videos, comments,etc. that you can simply unpublish or delete. Take some time going through your social mediaprofiles and website(s).
Get rid of anything that doesn’t fit with your vision for your personal brand. Thatlivejournal entry about how AFI changed your life was relevant in highschool, sure. But itmay be time to unpublish your old posts when trying to make partner at a top commercialarbitration firm.
Clean up can at times be tough, even if you’re not particularly active on social media.That’s because there’s always the chance that a post, comment or picture from years agocould come back and sabotage your personal branding strategy (even if you didn’t write orpost it).
With this in mind, we created a new feature on our DIY tool to help you find damaging searchresults and ’red flag’ content on your social media profiles.
After tons of research, we found the following types of posts/pictures/comments, etc. to bethe most damaging:
*Unprofessional Behavior
*Unprofessional Communication Style
*Drinking or Drug Use
*Criminal Behavior
*Polarizing Views - particularly when related to politics, religion, race and gender.
*Sexually Explicit Content
*Violence or Bullying
*Bigoted Behavior
And we even developed a new feature in our DIY tool to instantly identify red flag content, which can ruin a personal brand.What Is A Brand Persona And Why Do I Need One ThingDefine Yourself And Your Personal Brand
After you clean up existing web properties, you can really start to think about the personalbrand that you are trying to build. Create your own personal brand online by identifying theunique elements that make you you.
What is your personal brand? What do you want to achieve by putting effort into how you lookonline?
When figuring out how to start your own brand online, ask yourself questions like:
*Who are you?
*What makes you unique?
*What is your vision for your personal brand?
*What is your goal with personal branding?
*What are your professional goals?
*Who is your audience? Who can you help?
*How can you help them? What makes you different?
*What’s your X Factor? What makes you reliable? Trustworthy?
*How do you prove that? What’s the evidence?
In addition to these kinds of questions, start thinking about your accomplishments and gatherany supporting materials that can reinforce them. What are your short and long-term goals foryour personal branding strategy?What Is A Brand Persona And Why Do I Need One Person
Before you start building your personal brand, think about (and find examples of) theinformation that you will want to share about your own successes.Showcasing Your Skills And Accomplishments
You’ve just finished thinking about your goals and what differentiates you from others. Nowit’s time to hone in on showcasing your assets.
You can do this by:
*Writing out the accomplishments that make you proud
*Listing moments when others recognized you and your work publicly
*Thinking of times other people acknowledged your work privately
Whether you’re building a personal brand while: applying to schools, job-searching or justtrying to increase your network and earning potential, take some time to answer the questionsabove for yourself.
Think holistically about what you are projecting and the impression that you want to leavewith anyone who searches for you online.
Now you can come up with a succinct description of your personal brand and bio, as well aslonger versions. You will use these variations of your biography and personal brand statementfor your social media profiles. This is how to make your own brand cohesive, but still haveunique content available on different platforms. This is appealing to users and search enginesalike.
Here’s a great example of the start of a personal brand statement:
Value: I help fast growing startups in NYC find flexible leases/office spacesthat fit their culture and budget. I help them throughout their entire journey, from CoWorkingto expansion. Nobody knows more about startups and how real estate fits into their strategiesbetter
X Factor: I love NYC, am a die-hard Yankees fan, NYC Marathon veteran, and hostquarterly dinners for new NYC Founders
Proof:
*Here are 3 testimonials
*White paper on getting your first office
*Monthly blog posts about startups and real estate in NYC
It’s not enough to just write a blog posts every month, successful personal brandingmeans that the right people will see what you’re doing.
You want people to find results that are positive and relevant to you when they searchyour name online.
Spend time reflecting on who you are and what you want to highlight through your personalbrand.Building An Online Presence That Reflects You And Your Expertise
Just to recap, you should have the following written out somewhere:
*A clear outline of your personal brand
*Short and long-term personal branding goals
*Your unique qualities, talents, areas of expertise
*Your accomplishments
Once you feel confident in that, it’s time to start building an online presence thatpeople find easily and leaves a great impression.
This involves following a 3-step process of building a strong foundation of sites andprofiles, optimizing them for search engines, and then maintaining content over time.A Strong Foundation Of Sites And Profiles
In order to have a strong online presence, you need to build the sites and profilesthat you want people to find. This involves having a strong combination of personalwebsites and professional profiles. What does a strong foundation look like?
*1 Personal Website
*10-12 Professional profiles
You need to build these because each page of search results typically shows at leastten results. By taking control of at least 10-12 properties, you give yourself thechance to curate those key search results on the first page of Google. And what is apersonal brand without visibility?
When choosing which profiles to build out for your personal branding foun
https://diarynote-jp.indered.space
*One trick that writers use to gauge the voice in a document is to read a manuscript aloud or to speak it into a tape recorder and then listen to how they sound. Create an Energetic Voice The vitality of a writer’s voice or persona often has a tremendous influence on readers’ responses.
*The fact is, you have the power to design how you and by extension, your professional brand, is seen by the world. You have both visual and written elements at your disposal to channel a new energy to the space you take up in the world, whether you’re an intrapreneur looking for career advancement or a self-employed designer wanting to show the world what you’re capable of.
*What Is A Brand Persona And Why Do I Need One Piece
*What Is A Brand Persona And Why Do I Need One Thing
*What Is A Brand Persona And Why Do I Need One Person
*What Is A Brand Persona And Why Do I Need One Day
In this article, we’ll go through the entire process of creating a persona. Step-by-step, we’ll be adding new sections until we reach our final destination – a production-ready, insightful persona. You’ll be able to use it as a reference for making personas of your own in the future!
In our previous articles, we’ve discussed personas a lot. So if you’re not sure what these personas are, why you want to use them, and what pitfalls you should avoid when creating them, definitely check these articles.
If you want to create a memorable brand, you need to give people a reason to remember you. While I’ve grown my personal brand considerably in recent years, I still like to reach out to contacts.
We’ll be using our UXPressia Personas Online tool for creating our persona. If you’ve never tried it before, this is a great opportunity for you to learn something new in an easy and fun way. Go ahead, get a free account, and learn how to create personas of your own while reading this guide!Research
Photo: https://chaione.com/wp-content/uploads/2014/07/user_interview1.jpg
Collecting information about your target audience is the first thing you must take care of when creating a persona. Otherwise, what exactly will you type in those sections?
There are many sources of user data and here are a few to get you started:
*Using whatever info that you already got at hand. You might have some ideas about your customers. Whether you have done some research in the past, or you just know something for sure.
*Making assumptions. If you’ve been working on a product for a while, you may have enough knowledge to make quite accurate assumptions about your users.
*Web analytics. This one is a goldmine of user data. Take the best of it.
*Conducting interviews with users. Nothing beats talking to a real person. Just make sure you use this technique along with other sources.
*Surveys
Read this article to learn how to gather user data.Segment Your Audience
It is important to keep in mind that a persona is a collective image of a segment of your target audience (TA). It cannot be the face of the entire TA. Nor can it be just one person. You need somewhat of a golden middle.
So how many personas do you need for your project? The answer is here.
For our guide, we’ll take one hypothetical persona and this persona will be UXPressia potential user.Set Demographic Info
Once you’ve done with collecting data and segmentation, it is finally time to start creating a persona. It is reasonable to start with the most basic info – demographics.
Authentic demographic data is critical to developing true empathy. Lucky us, UXPressia lets you generate names and photos for personas so you don’t have to rack your brain for a unique name or photo.
Inside this section, you should include the most basic things like name, photo, age, marital status, job, income, residence, and so on. You may have noticed a green stripe on the name tile that says ’Idealist’. In UXPressia we have this section to describe the type of personality and it’s a great way to know your personas.Describe Persona Background
Describing the background is our next stop. Here, the more is better is the rule of thumb. Write down everything you know about your personas background.
Remember that any tiny detail may lead you to a wonderful insight. On the other hand, avoid unnecessary information that may cause cluttering and confusion.Define Persona Goals
Defining persona goals is extremely important because it allows you to see how your goals align with the goals of your customers. Not to mention that if you can meet customers’ needs better.
We’ll say that John is looking for a tool that allows him to present his ideas to his clients and management easy and without hours wasted on drawing everything from the ground up.Motivations & Pain points
Finding what motivates and frustrates your customers is something you must include in personas. Once done, it will illuminate what you can do to win their hearts and loyalty.
In John’s case, his pain points may be that he doesn’t want to spend too much time learning the ropes of a tool. He also wants a balanced price/value ratio.
Speaking of his motivations, John is looking for some automation of his routine operations. Also, he’d love if he could store his works in one place so he can access them from any computer.Add Other Ingredients
At this point, we are pretty much done with creating a persona. But there’s still a lot of room for improvement. In UXPressia Personas Online Tool you can add loads of other sections to describe your persona in the most detailed way possible. Add skills, brands and influences, social networks and tech that your persona uses.
There’s so much fun your team can have when creating a persona. And the benefits are endless. Start creating your own persona with UXPressia. For free.
By the way, you can use a PDF version of our Persona cheat cards that contain a list of tips and insight-generating questions for you to learn how to create a user persona. Download them free now and use them for creating your top-notch customer personas!
And for slide lovers we got a summary of this post on slideshare:
Rate this post Call Us (646) 863-8282view detailsor schedule a callWhat Is Personal Branding:
When we talk about ’personal branding’ we are referring to establishing and promoting what you stand for. Yourpersonal brand is the unique combination of skills and experiences that make you you. Effective personal brandingwill differentiate you from other professionals in your field.A Brand Can Be Anything
We’re used to thinking about brands in relationship to companies and products - think McDonald’s or Apple. Butnowadays, anything can be a brand. Even as an individual, you have a personal brand.
So what is your personal brand? Whether you’re known for your snaps or you’re still using a typewriter, you havea brand that exists both on and offline.
Luckily, there are a lot of great tools and resources out there to help you with the personal branding process.Use them to leave the right impression on people who look you up online.
The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personalbrand online, then you are missing out on opportunities and letting others control your narrative.
At BrandYourself, we believe that personal branding should be accessible to everyone. That’s why we createdthis guide - to help you through the process of building your personal brand online.
While the specific circumstances and goals vary by individual, the overall concepts and process are still berelevant to everyone.Why Personal Branding Matters
When it comes to building a personal brand, some people dismiss the process as being too time consuming, or notthat important.
It’s true - you will have to devote time and energy into self branding properly. But the idea that building apersonal brand is not important is just false, and here’s why:People Are Googling You At Every Stage Of Your Career
Regardless of your age or professional stage, someone is screening you online. What they find can have majorimplications for your professional (and personal) well-being.
Just consider the numbers. According to CareerBuilder:
’More than half of employers won’t hire potential candidates without some sort of online presence today.’
Don’t lose out on an interview over something you can control - like your personal brand.
And if you’re not looking to get hired and think this doesn’t apply to you, think again. Especially if youown your own business or work as a freelancer:
’Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence.’
If you aren’t properly managing your online reputation, then you are actively losing out on business.
The average person now switches jobs every 2-3 years and 40% of the workforce will freelance by 2020. Thismeans that a strong personal brand is more important than ever before. In fact, the more successful you wantto be, the more important personal branding becomes.
According to a recent study from Weber Shandwick:
*Global executives attribute 45% of their company’s reputation to the reputation of their CEO. That’snearly half!
*Additionally, a CEO’s reputation plays an important role in attracting employees to a company (77%)as well as motivating them to stay (70%).
How a CEO interacts online is directly tied to the success and appeal of a company in a major way.Personal Branding Can Help You Take The Next Step
Numbers aside, the most important reason to focus on personal branding is to help yourself. Think ofthis as building an additional channel for growing your own successes.
Personal branding is a painless step in working towards your goals. Regardless of your industry orprofessional status, your personal brand has the power to make or break all kinds of opportunitiesfor advancement.
When building your brand starts to feel like a job, remember that it is an essential part ofcultivating your career. And keep in mind that the greatest investment of resources, time and effortwill likely come up front.
Building and optimizing new profiles, generating content about you and your work, identifying yourgoals, building a brand strategy - this can feel overwhelming. But once you’ve established a strongfoundation, you’ll have a roadmap to follow, which makes the whole process much more manageable.
Distinguish yourself from your competitors and take control of your personal brand with thefollowing approach.The Most Effective Process For Building A Personal Brand
We have established that personal branding is the process of presenting yourself as a marketablebrand. As you start to go through the stages of creating a personal brand, it’s easy to getoverwhelmed. But before you throw your laptop on the ground, take a deep breath.
Think of building your brand and personal branding as an ongoing process that can be broken downinto the digestible phases. You don’t have to go from an inactive Facebook user to a top influenceron Snapchat. This isn’t an overnight process, and the objectives and specifics look different foreveryone.
Below we’ve gathered the most important tips on how to build a personal brand with long-termsuccess in mind. This entire personal branding process can be broken down into 3 pillars:
*Pillar 1: Building a basic brand
*Pillar 2: Building credibility & an audience
*Pillar 3: Targeting OpportunitiesPillar 1: Building a Basic Brand: Looking the part
Build an online presence that reinforces your qualifications. When someone looks you up online,they need to see a strong presence with fresh content in your area of expertise. In order tolook the part, you will need to:
*Audit your search results
*Clean up any content that doesn’t fit your desired image
*Define yourself and your personal brand
*Build an online presence that reflects your brand and expertise
*Follow a personal branding strategy and stick to timelinesAudit Your Search Results
Before you start building a personal brand, you first need to know where you stand in searchresults. Google yourself so you know what others see when they look you up. Is an article froma high school play you were in 12 years ago your first result followed by your aunt’s travelblog from 2002? While these aren’t terrible results, they aren’t relevant, and could be hurtingyou.
Don’t worry about what you find. While some results may cause a knee-jerk reaction, keep looking.You have to know everything that you’re dealing with before you can come up with an effectivepersonal branding strategy. Identify what search results or online content attached to you candamage your reputation.
If you’re worried about how long this will take, sign up for our DIY tool. Our software willinstantly scan your search results for potentially damaging information.What Is A Brand Persona And Why Do I Need One PieceClean Up Risky Search Results & Social Media Posts
Once you know what kinds of search results are closely attached to your name, you can takesteps to remove them. Start with the easy wins. That means posts, images, videos, comments,etc. that you can simply unpublish or delete. Take some time going through your social mediaprofiles and website(s).
Get rid of anything that doesn’t fit with your vision for your personal brand. Thatlivejournal entry about how AFI changed your life was relevant in highschool, sure. But itmay be time to unpublish your old posts when trying to make partner at a top commercialarbitration firm.
Clean up can at times be tough, even if you’re not particularly active on social media.That’s because there’s always the chance that a post, comment or picture from years agocould come back and sabotage your personal branding strategy (even if you didn’t write orpost it).
With this in mind, we created a new feature on our DIY tool to help you find damaging searchresults and ’red flag’ content on your social media profiles.
After tons of research, we found the following types of posts/pictures/comments, etc. to bethe most damaging:
*Unprofessional Behavior
*Unprofessional Communication Style
*Drinking or Drug Use
*Criminal Behavior
*Polarizing Views - particularly when related to politics, religion, race and gender.
*Sexually Explicit Content
*Violence or Bullying
*Bigoted Behavior
And we even developed a new feature in our DIY tool to instantly identify red flag content, which can ruin a personal brand.What Is A Brand Persona And Why Do I Need One ThingDefine Yourself And Your Personal Brand
After you clean up existing web properties, you can really start to think about the personalbrand that you are trying to build. Create your own personal brand online by identifying theunique elements that make you you.
What is your personal brand? What do you want to achieve by putting effort into how you lookonline?
When figuring out how to start your own brand online, ask yourself questions like:
*Who are you?
*What makes you unique?
*What is your vision for your personal brand?
*What is your goal with personal branding?
*What are your professional goals?
*Who is your audience? Who can you help?
*How can you help them? What makes you different?
*What’s your X Factor? What makes you reliable? Trustworthy?
*How do you prove that? What’s the evidence?
In addition to these kinds of questions, start thinking about your accomplishments and gatherany supporting materials that can reinforce them. What are your short and long-term goals foryour personal branding strategy?What Is A Brand Persona And Why Do I Need One Person
Before you start building your personal brand, think about (and find examples of) theinformation that you will want to share about your own successes.Showcasing Your Skills And Accomplishments
You’ve just finished thinking about your goals and what differentiates you from others. Nowit’s time to hone in on showcasing your assets.
You can do this by:
*Writing out the accomplishments that make you proud
*Listing moments when others recognized you and your work publicly
*Thinking of times other people acknowledged your work privately
Whether you’re building a personal brand while: applying to schools, job-searching or justtrying to increase your network and earning potential, take some time to answer the questionsabove for yourself.
Think holistically about what you are projecting and the impression that you want to leavewith anyone who searches for you online.
Now you can come up with a succinct description of your personal brand and bio, as well aslonger versions. You will use these variations of your biography and personal brand statementfor your social media profiles. This is how to make your own brand cohesive, but still haveunique content available on different platforms. This is appealing to users and search enginesalike.
Here’s a great example of the start of a personal brand statement:
Value: I help fast growing startups in NYC find flexible leases/office spacesthat fit their culture and budget. I help them throughout their entire journey, from CoWorkingto expansion. Nobody knows more about startups and how real estate fits into their strategiesbetter
X Factor: I love NYC, am a die-hard Yankees fan, NYC Marathon veteran, and hostquarterly dinners for new NYC Founders
Proof:
*Here are 3 testimonials
*White paper on getting your first office
*Monthly blog posts about startups and real estate in NYC
It’s not enough to just write a blog posts every month, successful personal brandingmeans that the right people will see what you’re doing.
You want people to find results that are positive and relevant to you when they searchyour name online.
Spend time reflecting on who you are and what you want to highlight through your personalbrand.Building An Online Presence That Reflects You And Your Expertise
Just to recap, you should have the following written out somewhere:
*A clear outline of your personal brand
*Short and long-term personal branding goals
*Your unique qualities, talents, areas of expertise
*Your accomplishments
Once you feel confident in that, it’s time to start building an online presence thatpeople find easily and leaves a great impression.
This involves following a 3-step process of building a strong foundation of sites andprofiles, optimizing them for search engines, and then maintaining content over time.A Strong Foundation Of Sites And Profiles
In order to have a strong online presence, you need to build the sites and profilesthat you want people to find. This involves having a strong combination of personalwebsites and professional profiles. What does a strong foundation look like?
*1 Personal Website
*10-12 Professional profiles
You need to build these because each page of search results typically shows at leastten results. By taking control of at least 10-12 properties, you give yourself thechance to curate those key search results on the first page of Google. And what is apersonal brand without visibility?
When choosing which profiles to build out for your personal branding foun
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